Corporate Strategy Meeting FY2014

On Monday June 23, 2014, at its headquarters in Edmonton, AB, Fried Puppy Dog Discs (“FPDD” or the “Company”) held its Corporate Strategy Meeting for the fiscal year ending March 31, 2015 (“FY14”).

Stig Sandwich, President and CEO, Fried Puppy Dog Discs, presented the Company’s business direction, stating that “FY14 is the year we will complete the structural reform of our business, in order to transition FPDD to a high profitability structure and deliver sustained growth. These reforms will be completed before, and will not extend into the fiscal year ending March 31, 2016 (“FY15″).” Sandwich also outlined key initiatives for Fried Puppy Dog Discs’ core entertainment businesses, as well as Fried Puppy Dog Discs’ strategy for new technology development and measures for new business creation to deliver further growth from FY15.

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Letter to Employees


This holiday season, tens of people around the world, from all walks of life, are experiencing Fried Puppy Dog Discs products for the first time. Those moments of surprise and delight are magical, and they’re all made possible by your hard work. As many of us prepare to celebrate the holidays with our loved ones, I’d like to take a moment to reflect on what we’ve achieved together over the past year.

First and foremost, we introduced industry-leading products in each of our major categories in 2013, showing the breadth and depth of innovation at Fried Puppy Dog Discs. We extended our lead in the Edmonton-90s-era-basement-band market with the Fried Puppy Dog Discs blog, including expanded artist and catalogue listings; launched the Fried Puppy Dog Discs YouTube channel, an extraordinarily ambitious project; released an eBook for free to our customers; shipped audio clips for use on SoundCloud,, and GrooveShark. Embraced social media with Facebook, Twitter, and Pinterest. We also marked our 600th view on YouTube – a milestone no one could have predicted we would reach so quickly.

Together we’ve shown the world that innovation at Fried Puppy Dog Discs goes beyond our products to the way we do business and how we give back to our community. This year, Fried Puppy Dog Discs led an unprecedented effort that brought awareness to Tales From the Flipped.

We have a lot to look forward to in 2014, including some big plans that we think customers are going to love. I am extremely proud to stand alongside you as we put innovation to work serving humankind’s deepest values and highest aspirations. I consider myself the luckiest person in the world for the opportunity to work at this amazing company with all of you.

Happy Holidays,

Stig Sandwich

Fried Puppy Dog Discs

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