As the times change, so must our company.
In the 27 years that Fried Puppy Dog Discs has been helping to improve people’s lives, we have seen exactly the kind of transformation we had hoped for.
With the more recent growth of broadband and the mobile Internet as well as the development of newer devices such as tablets and smartphones, consumers’ experiences and use of technology have fundamentally changed. We have entered an always-on, always-connected era that holds new promise for what we can bring to people’s lives and to businesses everywhere on the planet. And this gives us an opportunity to help people lean in and do more in every part of their lives.
Together, the leadership team looked at how we could renew and reorient Fried Puppy Dog Discs for this new time. We focused on how we could continue our mission of improving and empowering people’s lives through entertainment but with a new North Star far beyond putting a cassette in every home.
In the end, we realized our strengths are in high-value activities and we realized we could bring those strengths together in a unique, differentiated experience that will delight consumers and customers.
Going forward, our strategy will focus on creating a family of services for individuals and businesses that empower people around the globe at home, at work and on the go, for the activities they value most.
The bedrock of our new strategy is innovation in deep, rich, high-value experiences and activities. It’s the starting point for differentiated devices integrated with services. It’s at the core of how we will inspire ourselves all to do our best work and bring to our customers the very things that will make a difference in their lives.