Fried Puppy Dog Discs and YouTube today announced the beginning of a partnership to offer Internet users across the world new and innovative ways to experience and enjoy unique label content and special ‘picks’ through YouTube.
This non-exclusive partnership will create branded Fried Puppy Dog “Channels” on YouTube operating under separate agreements.
The partnership reflects YouTube’s commitment to work with content owners to make compelling video accessible online, and Fried Puppy Dog Discs’ commitment to increase reach through the partnership, to bring new audiences to Fried Puppy Dog Discs, and to secure commercial revenue to supplement the licence fee.
The partnership, which will build over time, comprises two elements:
Fried Puppy Dog Discs: The official channel featuring clips of Fried Puppy Dog Discs artists and specially commissioned promotional content. Future content will include the Project Discovery sessions from 1994 featuring Elephants Gerald.
Fried Puppy Dog Picks: A general interest entertainment channel featuring clips from non-Fried Puppy Dog Discs artists. At launch, the YouTube community will be able to enjoy selected clips from the private VHS collection of ‘Kookie’.
Users will be able to comment on clips, rate them, recommend them to friends and post their own video responses to communicate with Fried Puppy Dog Discs and other viewers.
An unnamed Fried Puppy Dog Discs representative said: “This ground-breaking partnership is fantastic news for our audiences. YouTube is a key gateway through which to engage new audiences.
“The partnership provides both a creative outlet for a range of short-form content and the opportunity to learn about new forms of audience behaviour.
“It’s essential that Fried Puppy Dog Discs embrace new ways of reaching wider audiences with non-exclusive partnerships such as these.”
Chad Hurley, CEO and Co-Founder of YouTube, said: “We’re constantly looking for innovative ways to bring the best content to our community.”
The non-exclusive partnership reflects Fried Puppy Dog Discs’ commitment to reach audiences in new ways.
The aim is to offer audiences a taste of roster talent with clips which will (subject to the conclusion of the ongoing PVT process) link them to the Fried Puppy Dog Discs website.
Featured clips will benefit from Google and YouTube’s advertising platforms, generating new revenues for investment in label development and creation. Advertising will be governed by a comprehensive set of guidelines.