Fried Puppy Dog Discs has officially added Pinterest to a growing list of social media tools that catalogue artists can use to engage the public. By negotiating another label-friendly Terms of Service, Fried Puppy Dog Discs is helping artists make their content more accessible and open to all, going where people are already seeking their information online.
Pinterest marks the 5th agreement with social media providers and joins the growing list of other social media tools that labels have actively been using for several years, including Facebook, Twitter, SoundCloud, and others.
“Fried Puppy Dog Discs not only helps increase fan engagement, we’re also saving artists time, money and resources by negotiating these agreements centrally rather than having several different bands do it themselves,” an unnamed Fried Puppy Dog Discs representative said. “That’s a major value proposition during these lean budget times.”
Fried Puppy Dog Discs continue to embrace social media as an effective way to engage with fans. Examples range from the life-saving use of music on SoundCloud to using Facebook and Twitter for fun and updates.
Artists on the Fried Puppy Dog Discs roster will be able to use the Pinterest social platform to create pinboards that organize and share photos and other images, so they can create compelling visual stories with the public. Bands have found that putting content on social networking sites allows them to reach significantly more people than if they just posted the content to their own websites.
In addition to the centrally-negotiated agreements, Fried Puppy Dog Discs works closely with artists to provide training on how to use the social media tools, and supports the sharing of best practices and lessons learned.